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Purpose Alliance is focused on empowering extraordinary people (like you!) to create a better future.

This is the reason why we are allowing everyone to join this open program, so people who want to discover their personal purpose will have a powerful tool to do it.


Register now for the open program (with no cost) to discover your purpose!

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 Why should you do the program?


Have you ever asked yourself why you are in this world? If so, you may get the answer you are looking for once you know your purpose.

Purpose acts as the Pole Star that guides our lives, helping us making important decisions. In addition, purpose will help us drive our actions towards those areas where we can create the greatest impact in the world.

If you want to improve your life and the world, do not hesitate to start this short and open program that will help you to discover your personal purpose or enhance it even more if you already know it.

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 How does it work?


The program will drive you through a process based on the MTP Canvas tool in order to help you to discover your purpose and other additional elements (such as your values and super power) very relevant to you.

The program includes 10 videos and 9 activities 

that will guide you to complete your MTP Canvas and to eventually discover your purpose.

The length of all videos is approximately one hour. However, we recommend that you take the program slowly in order to dedicate enough time to each exercise to make the most of it.

If you follow the program process properly, you will be able to complete the content of the ten videos, to perform the nine suggested activities and

to discover your purpose in a few days.

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Who is this program for?

To people who don't know their purpose yet and are interested in discovering it

To people who do know their purpose already and are interested in reviewing or empowering it

To entrepreneurs who would like to discover their purpose to align their projects with it

To people in search of opportunities who would like to find their purpose to make better decisions

To people working on an organization who would like to connect their activity with their purpose


This program is not designed for organizations 

but for people. We do offer specific programs for organizations that follow a different approach and include specific activities for teams as you can follow at our Purpose Services website.

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What will you get?

  • Help to discover and to define your purpose, based on the approach of the book 'Massive Transformative Purpose'.

  • You will define many important elements about yourself, such as values, desires, super power, the footprint you would like to leave on the world, etc.

  • Access to the Purpose Alliance community and the open resources that you will find in it.

  • Connect with other purpose-driven people within the Purpose Alliance community and, who knows, you might find new opportunities aligned to your purpose!



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No payment nor credit card required



How can I access the program?

Once you enroll in the program, you will receive instructions by email to access the content. If you are already a member of the Purpose Alliance community, you will see the program in the 'Academy' section of the platform.
If you are not a member of the community yet, you will receive instructions to join it after registering to the program. We hope you enjoy it!

Why is this program free?

At Purpose Alliance we are focused on empowering extraordinary people to create a better future. Therefore, we want to give everyone with the opportunity to discover their personal purpose, which will help people to improve their life and to create a positive impact on the world. Imagine a world where all people were aware of their purpose and could dedicate themselves to making it happen. This program is a first step into that direction.

Master Trainer
Francisco Palao


Francisco Palao is an award-winning innovator who has inspired and advised organizations around the world to design and implement disruptive innovation strategies by helping people to evolve their mindset, as the key to any successful transformation process.

Francisco is the main designer of the Purpose Launchpad framework. Also, Francisco has published the books ‘Exponential Transformation’ and 'Massive Transformative Purpose', along with Angel María Herrera, where they presented the MTP Canvas tool. 

Francisco is the Founder of Purpose Alliance, a global community focused on empowering extraordinary people to create the future.

Previously, Francisco co-founded with Salim Ismail ExO Works (where he acted as CEO from idea-stage to profitability), which has successfully implemented transformation projects for organizations around the world (Visa, Black and Decker, HP, etc.), and was a founding member, CEO and Vice Chairman of OpenExO, a Global Transformation Ecosystem focused on supporting organizations, institutions, and people to transform themselves for the industry disruption.

In addition, Francisco has founded (and acted as CEO) several companies including LeanMonitor, a cloud-based platform acquired by in 2014. LeanMonitor was focused on helping large organizations and startups implement lean startup principles and improve their innovation strategies. Francisco also founded Nativoo, an AI-based platform for personalized tourism, acquired by SBTUR in 2012, and IActive, a high-tech company focused on AI, named Cool Vendor by Gartner in 2012.  The first Internet startup that Francisco ran was called BuscarAmigos.Com and he co-founded it in 2001 and was acquired in 2004.

Francisco has extensive experience teaching about innovation and entrepreneurship in prestigious business schools and universities, such as IE Business School and Singularity University.

Francisco has been honored with several prestigious international recognitions and was granted the TR35 award by MIT, honoring the Top Innovators under 35.

Francisco holds a PhD in Artificial Intelligence from the University of Granada, and an Executive MBA from the IE Business School. He is also a graduate student of Singularity University and worked with Steve Blank on Lean Startup at Berkley University.