The Power of Purpose

Autor: Ella Orozco (Purpose Launchpad Mentor)


This is one of my favorites topics in life because it took me a while to discover a purpose, until I decided (thanks to my lovely husband that insisted everyday) to make everything a purpose and working with the awareness of the positive impact that my actions can create in the world. So I started to think that I can be part of the movement and make a difference in the world.


I thought sometimes that how an individual can change the world by him/herself and thought no, it is not possible, but step by step I realized that every single action count and the butterfly effect is real and we all can make a difference just being aware of our own actions and how we behave and most importantly what drives everyone.


In my journey finding a purpose, I started to see things differently when I decide what to do and the kind of work I would like to do, so indeed I make my choices and with them I make a difference, I only go for what it is aligned to my principles and purpose in life. So, I decided that being aware of the challenges in the world, my own challenges, most common challenges in people and if I take the global sustainable development goals I get ideas how my company and companies that I work for can make a difference and really contribute to them by making a massive positive impact.


When talking about purpose in an individual is what drives people and for companies is the reason why they exist and how they want to contribute to the world. I have worked in the corporate world for nearly 20 years and unfortunately not all the companies that I worked for really had a purpose, a massive transformative purpose that make them thrive and stay relevant and true to themselves.


About four years ago I started to think more about purpose, why I was doing what I was doing, I got some clues by putting together the stories and feelings that light me up and make me feel proud and happy. So, I continue working with passion and vigilant on the kind of activities that excited me the most to do it more frequently and develop strategies and business models aligned to a purpose.


I just finished a mentoring programe with Purpose Alliance on the methodology Purpose LaunchPad and that was the click in my heart that really gave me the idea how exactly I can start making a difference and help others to make a difference. This methodology create a mindset of the explorer, creator and perpetual learner. It was an eye-opener that put things together, all what I have learned about innovation, digital disruption, strategies, tools, methods and the difference it makes by working with purpose, to know how to use the tools and experience in the best possible way to make a positive impact. As it combines tools, but it is not the tools themselves, it is how you use them and when you use them, and the mindset!


The right mindset, base on purpose, that you apply to help organisations and individuals to become purpose driven and create massive positive impact. When you learn you evolve, and you focus on purpose over problems, on problems over solutions and exploration over optimisation. The methodology is designed in a way that involves all the aspect of an organisation based on 8 axes that are necessary to grow, evolve and become exponential. Each of the axes gives you the ideas on what to do in each stages of an organisation, how to connect them, learn from the outcomes and define steps to get the initiatives to the next level of growth while creating a massive impact.


Purpose LaunchPad is inclusive and invites to have a team and a community/ecosystem to evolve and grow t